El Jimador

El Jimador is a tequila rooted in Mexican tradition—honoring agave harvesters, made from 100% Blue Weber agave, and packaged with pride to deliver premium quality to all.

Named for the Agave Harvesters

“El Jimador” pays tribute to the jimadores- the skilled farmers who expertly hand-harvest mature Weber Blue agave using traditional tools. The brand is grounded in their craft and dedication.

Accessible 100% Blue Agave Quality

Founded by Casa Herradura in 1994, El Jimador delivers a genuinely premium experience using 100% Blue Weber agave, making high-quality tequila approachable and enjoyable for everyone.

Heritage Meets Sustainable Style

Produced at a historic Jalisco distillery (NOM‑1119), El Jimador recently upgraded its packaging to reflect its storytelling roots, showcasing the jimador emblem and premium shelf presence while embracing eco-friendly practices.

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2 products

How to Sip Tequila Like a Pro

Choose the Right Glass

Skip the shot glass. A tulip-shaped or snifter glass lets the aromas open up (the narrow opening concentrates aromas) - because good tequila deserves more than a quick toss back.

Observe the Clarity and Color

Hold your glass up to the light. Blanco will be crystal clear, while Reposado and Añejo may have golden or amber hues. Each tells a story of aging and craftsmanship.

Swirl and Smell

Gently swirl the tequila and bring the glass to your nose. Inhale slowly to detect notes of citrus, vanilla, oak, or spice - every aroma reveals a layer of complexity.

Sip Slowly

Take a small sip and let it rest on your tongue. Notice how the flavor evolves - from bright and peppery to smooth and woody. Every variety has its own rhythm.

Savor the Finish

Exhale gently through your nose as you swallow. A quality tequila leaves a warm, lingering finish - like golden hour, bottled.

If All Else Fails… Just Shoot It

Not vibing with the slow sip? No shame - sometimes you just gotta embrace the shot life. 😉