Jose Cuervo

José Cuervo is the world’s premier tequila- rooted in tradition, driven by innovation, and celebrated globally with offerings for every level of tequila lover.

Century‑Old Tradition Meets Sustainability

With over 250 years of time-honored craftsmanship rooted in volcanic Jalisco soil, Cuervo now innovates by repurposing agave fiber to create biodegradable straws, 2030‑ready tequila production that cares for the planet.

From Mixto Gold to Ultra‑Premium Reserva

Offering an unparalleled range: from the popular Especial mixto line to small‑batch, organic-certified Reserva de la Familia- José Cuervo delivers accessible classics and rare collector’s editions all from one historic house.

The Original Tequila Pioneer

The first-ever tequila producer since 1795, José Cuervo operates La Rojeña, the oldest active distillery in Latin America, making it the gold standard for tequila heritage

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13 products

How to Sip Tequila Like a Pro

Choose the Right Glass

Skip the shot glass. A tulip-shaped or snifter glass lets the aromas open up (the narrow opening concentrates aromas) - because good tequila deserves more than a quick toss back.

Observe the Clarity and Color

Hold your glass up to the light. Blanco will be crystal clear, while Reposado and Añejo may have golden or amber hues. Each tells a story of aging and craftsmanship.

Swirl and Smell

Gently swirl the tequila and bring the glass to your nose. Inhale slowly to detect notes of citrus, vanilla, oak, or spice - every aroma reveals a layer of complexity.

Sip Slowly

Take a small sip and let it rest on your tongue. Notice how the flavor evolves - from bright and peppery to smooth and woody. Every variety has its own rhythm.

Savor the Finish

Exhale gently through your nose as you swallow. A quality tequila leaves a warm, lingering finish - like golden hour, bottled.

If All Else Fails… Just Shoot It

Not vibing with the slow sip? No shame - sometimes you just gotta embrace the shot life. 😉